Communication Playbook

Make every post feel friendly, useful, and unmistakably TRAST—whether you're welcoming a no-coiner or roasting a rugged dev.

📢 TRAST Community — Quick-Fire Communication Playbook

Why This Exists

Make every post feel friendly, useful, and unmistakably TRAST—whether you're welcoming a no-coiner or roasting a rugged dev.

1. Voice in One Sentence

"Help first, flex later. Plain words, zero bullshit, one emoji if it adds punch."

2. Copy Cheat-Sheet

Need → Drop-in Lines (mix & match)

Need	Drop-in Lines
Quick hook	"Instant Web3 gut-check." • "Zero extra steps—right in chat."
Feature flex	"Type @TrastDotBot in any TG chat to scan a token."
CTA	"Try it now?" • "Pop in & see."
Search tags	tokens • memecoins • DEXs • ENS • Web3
Action verbs	verify • check • spot • compare • filter

3. Snap-Fit Message Templates

Format	Skeleton
Quick Guide	Title ⚡ Main feature → 🔍 How-to → 🎯 Outcome
Status Update	🔥 Metric → 1-liner insight → "Next up..."
Mini Tutorial	1️⃣ Do this → 2️⃣ Watch this happen → 3️⃣ What's next

Example Templates in Action

⚡ Quick Guide
TRAST Scan in 10s
🔍 Type @TrastDotBot + any token
🎯 Instant safety check, right in chat

🔥 Status Update
4,721 scans today
Memecoin season's heating up
Next up: Enhanced rug detection

1️⃣ Mini Tutorial
Open any TG chat
2️⃣ Type @TrastDotBot + token
3️⃣ Get instant trust score + signals

4. Tone & Style

Core Rules

• Casual-pro: talk like a smart friend, not a press release

• Short sentences; no cargo-cult jargon

• Use "TG", not "Telegram"

Emoji Guide

Use sparingly and purposefully:

Emoji	Use Case
⚡	new / exciting
🔍	search / find
🎯	goal / payoff
🔥	hot / active
👀	look / preview

5. Feature Sell-Points (one-breath bullets)

• No extra clicks. Everything runs inside chat.

• Real-time signals. Community-fed, bot-enhanced.

• Instant trust bar. Green = safe, red = run.

• Smart alerts. Pinged when rugs or gems surface.

6. Activity Updates

Template

🔥 Quick check:
$TVL up 18% – traction's real.
👀 4K new scans today – what will you check?

Real Examples

⚡ Trust pulse:
2.1M tokens scanned this week
Top signal: GameFi heating up 🎮

🔍 Community radar:
500+ new verified reviews today
Trending: Layer 2 launches 🚀

7. Do / Don't Guide

✅ Do	❌ Don't
Ask a question ("What will you scan?")	Lecture or preach
Show real numbers	Hide behind vague hype
Celebrate community wins	Spam every channel with the same line
Keep it snappy (2-3 lines max)	Write walls of text
Use concrete examples	Make empty promises

8. Channel-Specific Tips

Telegram

• Keep it interactive

• Use reply threads for deep dives

• Pin critical updates

• Regular community polls

Twitter/X

• Thread key updates

• Quote tweet community wins

• Use cashtags for token mentions

• Engage with replies

Discord

• Use appropriate channels

• Format for readability

• Leverage embeds

• Keep announcements clean

Quick Reference

Power Words

• Instant

• Real-time

• Verified

• Trusted

• Community-driven

• On-chain

• Zero-click

• Built-in

Trust Signals

• "X,XXX daily users"

• "Community-verified"

• "Open source"

• "Real-time checks"

• "On-chain proof"

Remember

"Every message should either help someone or show them how to help themselves."

Use this playbook to keep posts tight, useful, and human. Now go drop that banger tweet! 🎯

TRAST Communication Playbook

This playbook provides guidelines and best practices for effective communication within the TRAST ecosystem.

Core Communication Principles

1. Clarity First

   • Use clear, concise language

   • Avoid technical jargon unless necessary

   • Provide context when needed

2. Respectful Dialogue

   • Maintain professional tone

   • Acknowledge different viewpoints

   • Focus on constructive feedback

3. Language Guidelines

   • Technical content in English

   • User-facing content in Finnish/English based on context

   • Maintain consistency within each context

Communication Channels

Platform Chat

• Use button-based navigation when possible

• Keep messages concise and actionable

• Include clear call-to-actions

Documentation

• Maintain dual-language support where appropriate

• Focus on user value and practical examples

• Keep content up-to-date with features

Community Forums

• Stay on topic

• Use appropriate categories

• Follow thread structure

Best Practices

Writing Style

• Be direct and specific

• Use active voice

• Break complex ideas into digestible points

Response Guidelines

• Acknowledge inquiries promptly

• Provide complete information

• Include next steps when applicable

Feedback Handling

• Listen actively

• Respond constructively

• Document actionable items

Special Considerations

Security Communications

• Never share sensitive information

• Use secure channels for private matters

• Follow incident response protocols

Technical Discussions

• Use code blocks for technical content

• Provide context for technical decisions

• Link to relevant documentation

Updates and Maintenance

This playbook is a living document that will be updated as our communication needs evolve. Please refer to the latest version for current guidelines.